National Masters News
WANT MEDIA FOR YOUR RACE??
Too often, at national, regional, even world class masters events, there is zero or next to no major press coverage – despite top quality athletes who break national and world age records in your meet. Bob Weiner, former White House and congressional media coordinator – and a dedicated masters competitor who has directed national championship road races and USATF world class track events – has formed a public affairs company and contacted National Masters News about this glaring omission and need in the masters circuit. Bob worked at the 2002 Salt Lake Olympics coordinating press for the World Anti-Doping Agency’s drug testing activities before and at the Games – obtaining stories on "Today", "Good Morning America", NBC/CBS/ABC Evening News, HBO, AP, The Washington Post, New York Times, LA Times, USA Today, NPR, and all major media. As White House Drug Policy Public Affairs Director, he had done the same for U.S. Drug Czar Barry McCaffrey at the 2000 Sydney Olympics. Most recently, he generated 8 TV cameras and widespread national print media for the National Masters Indoor Track and Field Championships in Boston this year, the most ever for a US masters meet, and worked with athletes in the Eugene outdoor National Masters Championships in generating press including Sports Illustrated. Bob and his company -- Robert Weiner Associates Public Affairs – are part of, believe in, and are eager and ready to help, Masters Running and Track and Field.
Press at your event is a motivational tool for the runners and field athletes, organizers, friends, fundraisers, contributors, advertisers, supporters, and the public – before and after your event, a useful magnifier for years as you keep giving out clips. And it’s just plain fun to see your event on the eleven o’clock news! Or on the wires or networks if you capitalize on something truly major.
WANT MEDIA FOR YOUR RACE (OR MAJOR EVENT OR ISSUE)?
CONTACT: ROBERT WEINER ASSOCIATES PUBLIC AFFAIRS
PHONE: 301-283-0821 or 202-329-1700